Hugo Nicole · The Emailist
CRM that keeps fashion & beauty customers coming back.
I'm Hugo Nicole, a freelance CRM and email marketing consultant. I help DTC fashion and beauty brands get more out of Klaviyo: audits, segmentation, flows, campaigns, and retention. From strategy to execution, you work directly with me.
Strategic audits • Flow builds • Fractional CRM lead

70+
Fashion and beauty brands
70+ brands trust me with their email revenue











Real results.
Kappa*
+50%
While Kappa's overall revenue declined by 5.9%, email-attributed revenue grew by 50%, and flows generated 92% more revenue.
* Project delivered in partnership with the agency Better & Stronger.
Les Petits Bidons
23% → 39%
of e-commerce revenue attributed to email in 2 months, a 90% increase in email revenue for this French DTC home-care brand.
Dermalogica
×2.4
pop-up conversion rate, from 1.30% to 3.18%.
Your Klaviyo account could be generating more revenue.
- Flows that haven't been touched since they went live.
- Campaigns sent to audiences that are far too broad.
- Segmentation that's barely used.
- Retention opportunities left on the table.
The goal is to find the changes that will have the biggest impact on your revenue, then tackle them in the right order.
What I offer
CRM and Klaviyo projects
Strategic audits, flow strategy and builds, segmentation, campaigns. I work on whatever is holding your CRM back and help you prioritize the actions that will pay off the most.
See my servicesFractional CRM lead
Need a senior head of CRM but not a full-time hire? I can run your Klaviyo program one or more days a week: campaign calendar, flows, segmentation, reporting, and coordination with your team.
Learn morePortfolio
Emails I've shipped.
Drag to explore
Jacquemus
Welcome email
K-Way
Welcome email
Mustela
Cross-sell email
Mustela
Replenishment email
Officine Générale
Welcome email
Pierre Hardy
Welcome email
Pierre Hardy
Abandoned cart email
Pierre Hardy
Birthday email
Yon-Ka Paris
Loyalty program email
Yon-Ka Paris
Post-purchase email
Yon-Ka Paris
Replenishment email
What clients say
Who I am
Hugo Nicole, freelance CRM consultant and Klaviyo expert.
I help e-commerce brands, mostly in fashion and beauty, with their CRM and email marketing strategy. I've worked with more than 70 brands, including Dermalogica, Jacquemus, Respire, Merci Handy, K-Way, and Pierre Hardy, and audited more than 200 Klaviyo accounts. I work in English and French, remotely, with brands across Europe and beyond. I also write a newsletter about CRM and email marketing.
The tools I work with every day
Let's talk about what your CRM could be doing.
We start with a 30-minute call to understand your brand, your priorities, and what's holding you back. Then we decide together whether I'm the right fit.