The Emailist

Hugo Nicole · The Emailist

CRM that keeps fashion & beauty customers coming back.

I'm Hugo Nicole, a freelance CRM and email marketing consultant. I help DTC fashion and beauty brands get more out of Klaviyo: audits, segmentation, flows, campaigns, and retention. From strategy to execution, you work directly with me.

Strategic audits • Flow builds • Fractional CRM lead

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Hugo Nicole, freelance CRM consultant and Klaviyo expert

70+

Fashion and beauty brands

70+ brands trust me with their email revenue

DermalogicaMustelaPayotSoeurPierre HardyRespireDuranceMerci HandyHastLaurence BrasMy Jolie CandleYon-Ka Paris

Real results.

Contact me

Kappa*

+50%

While Kappa's overall revenue declined by 5.9%, email-attributed revenue grew by 50%, and flows generated 92% more revenue.

* Project delivered in partnership with the agency Better & Stronger.

Les Petits Bidons

23% → 39%

of e-commerce revenue attributed to email in 2 months, a 90% increase in email revenue for this French DTC home-care brand.

Dermalogica

×2.4

pop-up conversion rate, from 1.30% to 3.18%.

Your Klaviyo account could be generating more revenue.

  • Flows that haven't been touched since they went live.
  • Campaigns sent to audiences that are far too broad.
  • Segmentation that's barely used.
  • Retention opportunities left on the table.

The goal is to find the changes that will have the biggest impact on your revenue, then tackle them in the right order.

See how I work

What I offer

CRM and Klaviyo projects

Strategic audits, flow strategy and builds, segmentation, campaigns. I work on whatever is holding your CRM back and help you prioritize the actions that will pay off the most.

See my services

Fractional CRM lead

Need a senior head of CRM but not a full-time hire? I can run your Klaviyo program one or more days a week: campaign calendar, flows, segmentation, reporting, and coordination with your team.

Learn more

Portfolio

Emails I've shipped.

Drag to explore

Jacquemus email

Jacquemus

Welcome email

K-Way email

K-Way

Welcome email

Mustela email

Mustela

Cross-sell email

Mustela email

Mustela

Replenishment email

Officine Générale email

Officine Générale

Welcome email

Pierre Hardy email

Pierre Hardy

Welcome email

Pierre Hardy email

Pierre Hardy

Abandoned cart email

Pierre Hardy email

Pierre Hardy

Birthday email

Yon-Ka Paris email

Yon-Ka Paris

Loyalty program email

Yon-Ka Paris email

Yon-Ka Paris

Post-purchase email

Yon-Ka Paris email

Yon-Ka Paris

Replenishment email

What clients say

“Hugo perfectly understood our needs, and his response (format, cost, teaching style, empathy) was spot-on. He has a remarkable ability to grasp a business and make it his own. I can only give him my highest recommendation.”
Pierre Mahérou

Pierre Mahérou · General Manager, France, Dermalogica

“Hugo conducted a detailed audit of our Klaviyo account. He provided us with a set of robust recommendations to improve the profitability of our Klaviyo program and elevate our email marketing strategy. A fantastic first collaboration! We absolutely love working with Hugo!”
Louis Marty

Louis Marty · Founder and CEO, Merci Handy

“What a pleasure it was working with Hugo!! Within just one month, he grasped all the business challenges of Respire and crafted a comprehensive 70-page audit with a mind map to overhaul our entire Klaviyo marketing automation plan. The work had a significant impact on our marketing automation-driven sales. Plus, he's been consistently responsive to all our implementation requests. In my book, he's the Klaviyo go-to expert in France.”
Ando Rakotoson

Ando Rakotoson · Head of E-commerce, Respire

“We enlisted Hugo's expertise to assist us in revamping our CRM strategy on Klaviyo. His technical skills, in-depth knowledge of the platform, and keen understanding of our industry were invaluable assets throughout our partnership. He took the time to grasp our business, goals, and target audience, enabling the implementation of highly targeted and effective email campaigns and flows. We are thrilled with both the personal touch Hugo brings (because, let's face it, Hugo is awesome 😁) and the results achieved.”
Isabelle Thille

Isabelle Thille · Marketing Director, Durance

“We reached out to Hugo to bolster our Black Friday strategy, our busiest time of the year. His recommendations propelled us to new heights this year, with a staggering +140% increase in revenue on the first day compared to last year. Working alongside him was a genuine pleasure: a true Klaviyo expert, professional, fully committed to the mission, and on top of all that, super friendly :)”
Marie Cornen

Marie Cornen · CRM Manager, MIUM LAB (ex MIRACULEUX)

“We partnered with Hugo to enhance our CRM strategy, focusing on improving customer retention through email marketing (flows + campaigns). We're thrilled with the incredibly thorough work delivered by Hugo and highly recommend him +++.”
Pauline Robinet

Pauline Robinet · E-commerce Manager, Wopilo

“It was a real pleasure working with Hugo! He demonstrated exceptional professionalism and clarity in his guidance. From auditing our account thoroughly to providing a comprehensive audit report of more than 50 pages with detailed advice, Hugo's expertise was evident every step of the way. His half-day session explaining and offering recommendations based on the report was invaluable. His mastery of Klaviyo is unparalleled. Honestly, we couldn't have asked for a better experience. I wholeheartedly recommend Hugo without hesitation.”
Alexandre Suermondt

Alexandre Suermondt · Co-founder, Angarde

“Hugo is incredibly proficient in Klaviyo and ecommerce email marketing! He provided insightful suggestions on both the content and design of our email campaigns and offered excellent ideas. Communication, availability, meeting deadlines... Everything was perfect! In addition to his undeniable skills, he demonstrated creativity and quickly understood our brand identity. :) Don't hesitate to collaborate with him; I highly recommend him +++++!”
Inès Saadallah

Inès Saadallah · Co-founder, Cygnes

“I wholeheartedly recommend Hugo for any KLAVIYO email strategy. He's strategic, creative, business-oriented, and a Klaviyo expert, combining all these elements perfectly!”
Marie Delattre

Marie Delattre · Founder, Maia

Hugo Nicole

Who I am

Hugo Nicole, freelance CRM consultant and Klaviyo expert.

I help e-commerce brands, mostly in fashion and beauty, with their CRM and email marketing strategy. I've worked with more than 70 brands, including Dermalogica, Jacquemus, Respire, Merci Handy, K-Way, and Pierre Hardy, and audited more than 200 Klaviyo accounts. I work in English and French, remotely, with brands across Europe and beyond. I also write a newsletter about CRM and email marketing.

The tools I work with every day

Klaviyo Shopify Gorgias Yotpo Stamped Wisepops Conjured

Let's talk about what your CRM could be doing.

We start with a 30-minute call to understand your brand, your priorities, and what's holding you back. Then we decide together whether I'm the right fit.

Contact me