Klaviyo expert · Fashion & beauty brands
Klaviyo expert for fashion & beauty brands.
I'm Hugo Nicole, an independent CRM and email marketing consultant. I help DTC fashion and beauty brands turn Klaviyo into a stronger retention and revenue channel: strategy, flows, campaigns, and retention, handled end to end by one senior expert.
Strategic audits • Flow builds • Ongoing advisory
70+
Fashion and beauty brands
70+ brands trust me with their email revenue
Results
+50% email revenue. In a down year.
Kappa*
+50%
While Kappa's overall revenue declined by 5.9%, email-attributed revenue grew by 50%, and flows generated 92% more revenue.
* Project delivered in partnership with the agency Better & Stronger.
Dermalogica
×2.4
pop-up conversion rate, from 1.30% to 3.18%.
Les Petits Bidons (French DTC brand)
23% → 39%
of e-commerce revenue attributed to email in 2 months (+90% email revenue) for this French DTC home-care brand.
The problem
Your Klaviyo account may be leaving revenue on the table.
A welcome flow set up two years ago. Campaigns sent to the whole list. Abandoned carts that get one reminder. Meanwhile, acquisition costs keep climbing and repeat purchase barely moves. The data to fix all of this is already in your account. What's missing is a senior eye that knows what to look for, and in what order.
Service 01 · Strategic CRM & Klaviyo audit
Know what to fix, in what order, and what it's worth.
I analyse your Klaviyo account, your data, your flows, your campaigns and your retention. You get a full diagnosis and a roadmap ranked by impact and effort, ready for your team to execute.
Service 02 · Flow strategy & build
Automations designed for your brand: journey, copy, design, integration and QA, from strategy to live.
Service 03 · Ongoing advisory
A senior expert on call: arbitrate priorities, review work, keep your CRM on track month after month.
Portfolio
Emails I've shipped.
Drag to explore
Jacquemus
Welcome email
K-Way
Welcome email
Mustela
Cross-sell email
Mustela
Replenishment email
Officine Générale
Welcome email
Pierre Hardy
Welcome email
Pierre Hardy
Abandoned cart email
Pierre Hardy
Birthday email
Yon-Ka Paris
Loyalty program email
Yon-Ka Paris
Post-purchase email
Yon-Ka Paris
Replenishment email
What clients say
“Hugo perfectly understood our needs, and his response (format, cost, teaching style, empathy) was spot-on. He has a remarkable ability to grasp a business and make it his own. I can only give him my highest recommendation.”
Pierre Mahérou · General Manager, France, Dermalogica
“Hugo conducted a detailed audit of our Klaviyo account. He provided us with a set of robust recommendations to improve the profitability of our Klaviyo program and elevate our email marketing strategy. A fantastic first collaboration! We absolutely love working with Hugo!”
Louis Marty · Founder and CEO, Merci Handy
“What a pleasure it was working with Hugo!! Within just one month, he grasped all the business challenges of Respire and crafted a comprehensive 70-page audit with a mind map to overhaul our entire Klaviyo marketing automation plan. The work had a significant impact on our marketing automation-driven sales. Plus, he's been consistently responsive to all our implementation requests. In my book, he's the Klaviyo go-to expert in France.”
Ando Rakotoson · Head of E-commerce, Respire
“We enlisted Hugo's expertise to assist us in revamping our CRM strategy on Klaviyo. His technical skills, in-depth knowledge of the platform, and keen understanding of our industry were invaluable assets throughout our partnership. He took the time to grasp our business, goals, and target audience, enabling the implementation of highly targeted and effective email campaigns and flows. We are thrilled with both the personal touch Hugo brings (because, let's face it, Hugo is awesome 😁) and the results achieved.”
Isabelle Thille · Marketing Director, Durance
“We reached out to Hugo to bolster our Black Friday strategy, our busiest time of the year. His recommendations propelled us to new heights this year, with a staggering +140% increase in revenue on the first day compared to last year. Working alongside him was a genuine pleasure: a true Klaviyo expert, professional, fully committed to the mission, and on top of all that, super friendly :)”
Marie Cornen · CRM Manager, MIUM LAB (ex MIRACULEUX)
“We partnered with Hugo to enhance our CRM strategy, focusing on improving customer retention through email marketing (flows + campaigns). We're thrilled with the incredibly thorough work delivered by Hugo and highly recommend him +++.”
Pauline Robinet · E-commerce Manager, Wopilo
“It was a real pleasure working with Hugo! He demonstrated exceptional professionalism and clarity in his guidance. From auditing our account thoroughly to providing a comprehensive audit report of more than 50 pages with detailed advice, Hugo's expertise was evident every step of the way. His half-day session explaining and offering recommendations based on the report was invaluable. His mastery of Klaviyo is unparalleled. Honestly, we couldn't have asked for a better experience. I wholeheartedly recommend Hugo without hesitation.”
Alexandre Suermondt · Co-founder, Angarde
“Hugo is incredibly proficient in Klaviyo and ecommerce email marketing! He provided insightful suggestions on both the content and design of our email campaigns and offered excellent ideas. Communication, availability, meeting deadlines... Everything was perfect! In addition to his undeniable skills, he demonstrated creativity and quickly understood our brand identity. :) Don't hesitate to collaborate with him; I highly recommend him +++++!”
Inès Saadallah · Co-founder, Cygnes
“I wholeheartedly recommend Hugo for any KLAVIYO email strategy. He's strategic, creative, business-oriented, and a Klaviyo expert, combining all these elements perfectly!”
Marie Delattre · Founder, Maia
Why an independent expert
One senior expert. No handoffs.
You work directly with one senior expert who analyses your data, writes the strategy and defends the priorities, from diagnosis through delivery.
- Senior analysis, end to end: the person you talk to is the person who does the work.
- Priorities ranked by business impact and implementation effort.
- Recommendations built for your brand, your margins, your catalogue.
- Skills transferred to your team: the goal is that you need me less, not more.
How it works
Three steps. No pitch.
1
We talk
A 30-minute call about your brand, your numbers and what's blocking you. No pitch.
2
I analyse
Account access, data deep-dive, and a diagnosis of where the revenue actually is.
3
You get the plan
A roadmap ranked by impact and effort. And, if you want, I help your team ship it.
Who you'll be working with
Hugo Nicole, CRM & email marketing consultant.
For the past several years, I've built and improved email programs for DTC brands, most of them in fashion and beauty. I work in English and French, remotely, with brands across Europe and beyond. I also write a newsletter about CRM and email marketing.
The tools I work with every day
FAQ
Questions brands ask before we work together.
Do you work with brands outside France?
Yes. I work remotely, in English or French, across time zones.
Do you only do audits?
No: audit, flow builds and ongoing advisory. Most engagements start with an audit.
Do you implement inside Klaviyo, or just advise?
Both. I can hand your team a roadmap, or build with them.
How soon can we start?
I take on a limited number of brands at a time. I'll confirm my current lead time during our first call.
How much does it cost?
Coaching is $350 per hour. For audits, flow builds and ongoing advisory, every brand is different: the first call gives you a clear quote.
Contact
Tell me about your brand.
A few lines are enough: your brand, your store, and what's not working. I'll reply within two business days.